We Partner with Live Forever Golf to Launch in New Zealand

A bold, modern lifestyle brand, LFG is redefining golf apparel across the globe. In a significant milestone for both our resort and the apparel company, Kinloch becomes the official launch partner for LFG in New Zealand and the Australasian market.

A Shared Vision of Excellence and Innovation
The Kinloch Club and Kinloch Manor are honoured to be the first destination in Australasia to collaborate with Live Forever Golf. Designed by the legendary Jack Nicklaus and consistently ranked among the Top 100 golf courses in the world, The Kinloch Club golf course embodies the same timeless design, global appeal, and elevated standards that drive LFG’s ethos.

Our shared vision is simple: to champion excellence, embrace heritage, and welcome innovation that respects the game’s roots while inspiring its future. This partnership marks the beginning of a fresh chapter—not just for LFG, but for how golf is experienced, worn, and lived across New Zealand and beyond.

Championing the Next Generation of Golf
At the heart of this partnership is a celebration of rising talent. We are thrilled to support James Hydes, New Zealand’s own PGA of Australia Challenger PGA Tour of Australasia player and now a Live Forever Golf Brand Ambassador. James will represent the brand throughout the region—wearing LFG’s performance gear with the confidence, edge, and authenticity that both The Kinloch Club and LFG celebrate.

Leadership That Aligns With Kinloch’s Values
This collaboration has been made possible through the visionary leadership of James Beston, Co-Founder of DNA Sports Consulting ANZ and Regional Sales Ambassador for Live Forever Golf in New Zealand. James’ passion and professionalism have played a crucial role in establishing this unique alliance, ensuring the brand launches with substance, strategy, and style.

We also acknowledge the strategic foresight of Scott Riley, CEO of Live Forever Golf, whose commitment to culture, community, and design-led innovation mirrors Kinloch Manor, and The Kinloch Club’s own values. Together, we are paving the way for a new era in golf that blends lifestyle with legacy.

More Than Apparel—A Statement
This is more than a product launch—it’s a message. A sign that golf can be expressive as well as elite. That performance and style can walk hand in hand. That the fairways of New Zealand are a stage for innovation as much as they are for tradition.

Kinloch Manor and The Kinloch Club are proud to welcome Live Forever Golf into our world-class environment. We are excited to introduce our guests and members to a brand that shares our passion for precision, authenticity, and pushing boundaries.

About Live Forever Golf
Founded in 2020 by four friends—Scott Toole, Matt Every, Scott Riley, and Lewis Price—Live Forever Golf emerged from northeast Florida with a vision to challenge conventional golf fashion. The brand was inspired by PGA Tour golfer Matt Every’s iconic club toss at the 2019 AT&T Byron Nelson Tournament, later immortalised as the LFG logo.

LFG has since grown into a modern golf lifestyle brand that offers stylish and functional apparel—from hoodies to performance shirts, hats to sunwear—built for the course and beyond. Rooted in camaraderie and creativity, Live Forever Golf reflects a passion for the game that resonates with the next generation of golfers.

We welcome LFG to the Kinloch experience—where legacy meets lifestyle, and where the future of golf is already underway.

For exclusive LFG product launches and appearances at The Kinloch Club, make sure you Join Our Circle for our regular newsletter below.